If your website gets traffic but not enough calls or enquiries, the problem is usually not “people don’t like the design.”
More often, the site is unclear, hides the next step, lacks proof, or creates friction on mobile—where most high-intent visitors are.
This scorecard is a fast, practical check you can run in about 30 minutes. It highlights the most common conversion leaks on local business websites and shows what to fix first.
Score each item: 0 = missing, 1 = partly, 2 = strong
Total possible: 40 points
Focus on the lowest-scoring section first
Homepage headline explains what you do in one sentence
Visitor can tell who you serve (industry/customer) quickly
Areas served are clear (Tipperary towns + surrounding areas)
Service list is easy to scan
Each service has a dedicated page (if services are distinct)
Pricing guidance or “what affects price” is included where relevant
Next step is obvious (call/quote/book)
Contact details are visible without hunting
Real photos of your work/team (not only stock images)
Testimonials/reviews displayed near key CTAs
Certifications/associations/insurance mentioned (if relevant)
Examples of past work or case studies included
Clear “About” story (why you, not generic)
FAQs that answer objections
Clear process (“what happens after you contact us”)
Professional branding consistency (logos, colours, typography)
Tap-to-call works and is easy to reach
Forms are short, with minimal required fields
Buttons are large enough to tap easily
Text is readable without zooming
Key pages load fast on mobile
Navigation is simple and predictable
Sticky CTA used where appropriate
Contact page is friction-free (phone/email/map/details)
SSL active (https)
Forms deliver reliably (test submission succeeds)
Spam protection in place (without blocking real customers)
Analytics set up (GA + Search Console access)
Conversion tracking for forms and click-to-call
Basic SEO setup: titles, descriptions, clean URLs
Images optimised (not huge file sizes)
Backups + updates plan exists
Clear “who it’s for” language (not generic)
Clear differentiators (speed, quality, guarantees, specialisms)
Strong service page calls-to-action
Location intent addressed naturally (Tipperary + key towns)
Objections answered (price, lead time, process, quality)
Trust-first tone (confident, not salesy)
Clear lead qualification (what info you need to quote)
Consistent CTA language across the site
For local service businesses, the quickest enquiry improvements usually come from three changes:
Make the offer obvious above the fold
“What you do, who it’s for, and where you serve.”
Add proof where people hesitate
Photos of real work, reviews, accreditations, and examples.
Reduce effort to contact you
Tap-to-call, shorter forms, and clear “what happens next.”
These are not cosmetic tweaks. They directly reduce uncertainty and time-to-action.
0–16: The site is likely confusing or hard to act on
17–26: You have a base—but conversion leaks are costing leads
27–34: Strong foundations; focus on proof and tracking
35–40: High-performing; improve with ongoing iteration
Why am I getting visits but no enquiries?
Usually: unclear messaging, weak proof, too many steps to contact, or mobile friction.
What’s a good enquiry rate?
It depends on industry. But clarity + proof + low-friction contact typically lifts results quickly.
Do I need live chat?
Not always. Many local businesses do better with a short quote form + tap-to-call.
Should I change my homepage first?
Often yes, because it’s the most common entry and “decision” page.
If you want help improving your enquiry rate, start by fixing the lowest-scoring items above. If you’d like us to run this scorecard on your site and recommend priorities, contact us with your services and the Tipperary areas you serve.