If your website receives visits but few calls or enquiries, start by checking what visitors can understand and do on the pages they use. Messaging, project evidence, contact options and technical faults are useful areas to review; the score alone cannot explain why someone did not enquire.
This 20-check scorecard gives Tipperary businesses a practical starting point. Allow about 30 minutes for an initial review on desktop and a phone, then set aside separate time for anything that needs testing or access to your website accounts.
Score each check: 0 = missing or not yet verified, 1 = partly in place, 2 = in place and checked. Where a check includes several details, award 2 only when all relevant details are confirmed.
There are 20 checks in five sections. Each section has four checks worth up to 8 points, giving a maximum of 40 points.
Record a page link and a short note beside each score. Mark anything you could not verify as “needs checking”; this does not mean it is faulty.
Prioritise confirmed faults that prevent contact, then review the lowest-scoring sections. Skip a detail only where it genuinely does not apply, and record why.
The homepage explains what the business does and who it serves, using language a prospective customer can understand.
The areas actually served are clear. Mention relevant Tipperary towns naturally, without implying offices or coverage the business does not have.
The main services are easy to find, with separate pages where customers need distinct information before deciding what to request.
Each key page has an obvious next step, such as calling, requesting a quote or booking, with contact details easy to locate.
Photos and project examples show genuine work, with permission to use the material and accurate descriptions of each contributor’s role.
Testimonials are genuine, attributed accurately and reproduced faithfully. Any accreditations or qualifications shown are relevant and current.
Business information explains who is behind the service, with consistent branding and current contact details.
The website explains what happens after an enquiry and answers relevant questions about scope, lead times or how a quote is prepared.
For examples of how location, website features and project credits can be presented, browse our Tipperary website portfolio.
On a phone, the menu, links and buttons can be used comfortably, and text is readable without horizontal scrolling.
Phone and email links open the intended app with the correct details. Check the link without placing an unnecessary call or sending a message.
Enquiry forms ask for information needed for the request, label fields clearly and explain required fields and validation errors.
Key pages and contact options remain usable while loading. Check real pages on a phone and record slow or unstable elements for further investigation.
Key pages open over HTTPS without browser security warnings, and important navigation links reach the intended pages.
An agreed test enquiry reaches the correct recipient, the visitor receives a clear confirmation, and spam protection allows the test through. Arrange the test with the business first and use test details.
The business can access its Search Console property and any analytics it uses. Where enquiry tracking is configured, check that recorded actions match the intended events and distinguish an enquiry from a button click.
Backups + updates plan exists. Confirm who is responsible, what is covered and how to request help; record anything still to be agreed.
Use our SEO Tipperary service page to discuss search visibility checks, or the Website Maintenance & Care Plans page to review technical support scope. Refer to the agreed plan for what is included.
Service information explains what is included, important exclusions and the factors that affect a quote, without inventing prices or promises.
Claims about experience, specialisms, guarantees or results can be supported, and project credits identify the work actually provided.
The enquiry route tells the customer what information to prepare, such as the service required, location, intended timing and relevant project details.
Calls to action use consistent wording, and any stated response arrangements or availability reflect what the business can provide.
Use the notes from your review to choose a small, specific set of actions:
Restore a working contact route. Investigate confirmed broken links, failed test enquiries or incorrect contact details first.
Clarify the page customers need. Add missing service, location, scope or next-step information where it is relevant.
Resolve unknowns. Ask the person responsible to verify account access, tracking, backups or other checks you could not complete.
Record the owner of each action, the page affected and how you will check the change. A clearer page or a completed checklist does not by itself demonstrate more enquiries.
The total is a planning aid for this checklist, not an industry benchmark, a Google ranking score or a measurement of conversion performance. A higher total means more of these checks have been confirmed. Review the individual notes as well as the number.
0–16: Many checks are missing, incomplete or unverified. Identify working contact options and resolve the most important unknowns.
17–26: Several checks are in place. Use the section totals and notes to choose the next tasks.
27–34: Most checks are partly or fully covered. Address the remaining gaps and confirm anything marked “needs checking”.
35–40: Most checks have been confirmed. Keep the information current and review actual enquiry data separately.
Repeat the review after completing your actions, using the same pages and scoring rules. Do not treat a change in score as proof of increased leads or sales.
Why am I getting visits but no enquiries?
There can be several reasons, including the audience reaching the site, the information on the landing page, the offer and contact problems. Use page data and agreed contact tests alongside this checklist before deciding what to change.
What’s a good enquiry rate?
There is no single target used by this scorecard. Define what counts as an enquiry, check that measurement works and compare like-for-like periods and traffic sources. A click on a phone link is not proof that a call was completed.
Do I need live chat?
Consider whether customers need it and whether someone can respond. First check that your existing contact routes work and explain what happens next.
Should I change my homepage first?
Start with the evidence. If visitors enter through a service page, review that page too. A confirmed contact fault may take priority over rewriting the homepage.
For help planning page changes, see Web Design Tipperary. To discuss a review, contact us with your website address, services, the areas you serve and the checks you could not verify. Keep account passwords and customer information out of your initial enquiry.
